Marjorie MillerMy nephew’s been on a magician kick for his birthday parties, so naturally I’m now hunting for a toy with a little extra wow factor. A plain plastic trinket from a big-box shelf just isn’t going to cut it.
Finding the best toy store in Jacksonville means looking for places with better-made toys, clever finds, and gifts that feel a bit more special.
I checked out shops around the First Coast with that exact mission in mind. Here are the Jacksonville toy stores that made gift shopping feel more fun than frantic.
How much do items in a toy store in Jacksonville cost?
Toy prices in Jacksonville can fit just about any budget. Small novelties and impulse toys usually cost around $3 to $5.
Standard board games and playsets typically range from $15 to $30. These are common picks for birthdays and everyday gifts.
Specialty toys and high-end collectibles generally start at $30. Premium or harder-to-find pieces can easily cost $100 or more.
1. Mythical Mountain Comics and Toys
Address: 11111 San Jose Blvd, Suite 37
Contact: (904) 680-1308; [email protected]
Hours: Monday–Saturday: 10 AM – 7 PM; Sunday: 11 AM – 6 PM
Mythical Mountain Comics and Toys feels like the kind of place where a quick browse can turn into a full-blown treasure hunt.
The San Jose Boulevard shop packs in vintage toys, action figures, comics, statues, and plenty of fandom-heavy finds.
I like that the inventory keeps changing, with new items added regularly across anime, sci-fi, fantasy, and superhero favorites.
It’s especially handy when you’re shopping for an older kid, collector, or anyone who’d rather unwrap something quirky than predictable.
The store’s back-issue comic selection is a big draw, and the staff get good marks for knowing their stuff. That makes tracking down a specific character or franchise feel much less like guesswork.
One catch is that they don’t carry new weekly single-issue comics or offer pull lists.
Shoppers after traditional preschool toys may find the collectible-heavy selection a little less suitable too.
What a great place. I plan on coming back soon. 👍🏽👍🏽 thanks guys
What an awesome place. The staff was extremely friendly and helpful. If your in the market for some collectibles, toys and other table top games, like D&D. Check this place out. They have a little bit of everything. I went looking for some miniature figures for my tabletop board game and left very happy with my purchase. I was even able to open the box and trade one of my figures for something else behind the counter.
What a great place. I plan on coming back soon. 👍🏽👍🏽 thanks guys
- Emir Flores | Google Review
Collectibles, toys, and a very healthy selection of back issues too
I have been a loyal customer and unabashed fan of this place for a couple of years now, since close to when they first opened. Not only is the store amazing, but the owners are some of the most genuinely friendly people as well. Jamey and Kathy really love their shop, and the effort pays off in spades.
Selection is wonderful for most anything you can think of. New comics are all there, great variant covers too if you are into that. Collectibles, toys, and a very healthy selection of back issues too.
- Sean McNally | Google Review
2. Fundom – Jacksonville (Avenues Mall)
Address: 10300 Southside Blvd
Contact: [email protected]
Hours: Monday–Thursday: 10 AM – 8 PM; Friday–Saturday: 10 AM – 9 PM; Sunday: noon – 6 PM
Fundom at The Avenues feels less like a traditional toy shop and more like a fandom playground. Shelves lean heavily into anime, Funko Pops, plush, apparel, figures, and detailed collectibles.
I like that it’s easy to browse while you’re already at the mall, especially if your gift list includes a serious pop-culture fan.
There’s plenty here for collectors who’d rather unwrap a favorite character than another generic toy.
The bright displays make the shop fun to wander, and the range covers plenty of recognizable franchises. It’s a handy stop for birthdays when you want something with a bit more personality.
The downside is that the selection is much more fandom-focused than all-purpose. Shoppers after classic preschool toys or broader outdoor play options may have better luck elsewhere.
It’s a great place for families looking for quality toys
Visiting the toy section at the store was a delightful experience. The space offers a wide variety of toys for different ages, from educational games to fun and creative play options. The products are well organized, making it easy to explore and find something special. It’s a great place for families looking for quality toys that inspire imagination and learning.
- Jhon M | Google Review
This store has a great selection of collectibles
This store has a great selection of collectibles, from Funko Pops to action figures and more! Plus, they have drinks. It’s a nice place to explore. Just a heads-up, the prices are a bit higher than at other stores. You might find some figures at a better price at Barnes & Noble or Ross.
- Zach Benedicto | Google Review
3. Heyday!
Address: 2016 San Marco Blvd
Contact: (904) 321-8697
Hours: Monday–Friday: 10 AM – 6 PM; Saturday: 9:30 AM – 6 PM; Sunday: 11 AM – 4 PM
Heyday! feels like the kind of San Marco shop that makes gift hunting pleasantly dangerous for your wallet.
It mixes kids’ clothing, baby gifts, plush toys, games, and creative playthings without feeling like a big-box toy aisle.
I like that the selection is organized with different ages in mind, from babies to older kids. You’ll find rattles, wooden toys, Magna-Tiles, and other picks that feel a little more thoughtful than grab-and-go plastic.
It’s especially handy for younger kids when you want a birthday gift that looks cute but still encourages actual play. The boutique setup makes browsing feel more relaxed too.
The main drawback is that serious collectors won’t find the same depth of action figures or model kits here. Its website only shows part of the in-store selection, so visiting San Marco may give you more choices.
The staff are lovely and very helpful
Beautiful boutique toy store for those looking for high quality toys that are educational as well as fun for that special child, and a gorgeous unique line of fashionable clothes for your baby, toddler, child, grandchild, or gift for a special occasion. The staff is lovely and very helpful.
- Susan Macbeth | Google Review
Delightful toy store smack in the middle of San Marco area
Delightful toy store smack in the middle of the San Marco area. They have a lovely selection of toys for all ages, some educational, some simply for entertainment. They also have a small selection of clothing that is quite darling. Is a small local business, and the staff are exemplary.
- Jack Abid | Google Review
4. Toytopia
Address: 1205 Beach Blvd
Contact: (904) 372-0341
Hours: Daily: 8 AM – 8 PM
Toytopia feels like the sort of Jacksonville Beach stop where kids can actually poke around and get curious.
The shelves mix imaginative toys, plush, games, building sets, and learning-friendly finds without making everything feel like homework.
I like that the selection leans toward hands-on play, which is handy when you’re trying to steer a birthday gift away from another screen. There’s enough variety here to suit younger kids, budding builders, and little collectors.
The store’s beachside location makes it easy to work into a family day out. With several Florida locations, it feels more established than your average neighborhood toy shop too.
The main catch is that Toytopia is cashless, so you’ll need a card or digital payment. Shoppers after a huge licensed-character selection may want to compare options elsewhere.
What a great little local toy store
What a great little local toy store. We went in with our grandkids and wow they have a little of everything in there. Just what we needed at the beach. The prices are comparable to other places and I think you could find something for anyone on your list. Now I can’t wait to take my granddaughters for their treat day!
- Vicki Gurliaccio (vickig) | Google Review
Great little toy store with a fun mix of unique toys and classics
Great little toy store with a fun mix of unique toys and classics. The store is clean, well organized, and easy to shop. Staff is friendly and helpful without being pushy. Prefect spot to find a gift or toy for all kids.
- CJ | Google Review
5. Emmitt’s Toy Emporium
Address: 4717 San Juan Ave
Contact: (904) 660-2115
Hours: Daily: 11 AM – 6 PM
Emmitt’s Toy Emporium is the kind of place that can make grown-ups forget they came in shopping for the kids. The shelves mix vintage action figures, retro playsets, games, and newer collectibles from familiar franchises.
I like that the shop feels bright and organized rather than crammed with dusty nostalgia.
Emmitt’s knowledge of older toys can be especially helpful when you’re trying to identify a childhood favorite or discuss a possible trade.
There’s enough modern merchandise here to keep younger collectors interested too. Still, the real fun is spotting something you haven’t seen since Saturday morning cartoons ruled your schedule.
The catch is that vintage and pre-owned stock naturally changes, so specific finds aren’t guaranteed. Serious bargain hunters may need to visit more than once to land exactly what they’re after.
So if you are ever out that way, I suggest to stop by
I love finding new toy spots when I am down here in Florida. Wow! This place had it all and I picked up a nice transformer piece I’ve been looking for. Not only was the shop great the owner was great too. We chatted for a bit about everything but the most important part of the chat was the feeling of walking in a toy store like that and the joy and happiness it brought me. The place is great lots of inventory new and used. So if you are ever out that way I suggest to stop by.
- Roberto Abulencia Jr | Google Review
Best toy selection for collectors and seekers alike in Jacksonville!
Talk about nostalgia! This toy store had something for everyone in our family and Emmitt is truly a kind hearted guy just looking to bring smiles to everyone who walks through that door. Only issue is parking, but it’s worth circling the block for. Best toy selection for collectors and seekers alike in Jacksonville!
- Selena Barbieri | Google Review
